4 posts tagged “rss”

When every day in the calendar seems to have a 'day' associated with it, not sure how much traction Enterprise RSS Day of Action will have, but that doesn't make it a bad idea.

If you want a good explanation of the power of RSS and how you can jump-start it in your company, then today's as good a day as any to begin.

The associated wiki explains: "The purpose of the Enterprise RSS Day of Action on Thursday 24th April is to help raise awareness for the potential for Enterprise RSS."

There are a couple of short slide decks by James Dellow explaining more (props Martin Koser).

By virtue of my job, I am a member of the British Association of Commuicators in Business (CiB), the "UK's leading professional body for in-house, freelance and agency staff involved in internal and corporate communications."

They send out a regular e-newsletter, which includes a message from the chairman, Suzanne Peck. This one was so off base - even though I went on my first ever pitch with Suzanne when we worked together many years ago - that it goes to show just how much the CiB has to change to become relevant.

First, putting an RSS feed on a page does not make a 'blog'. In fact, of Blogging's Six Pillars, this one ticks just one:

1. Publishable
2. Findable
3. Social
4. Viral
5. Syndicatable
6. Linkable

I can live with that.

But the argument that: "If a writer doesn’t have respect for one aspect of writing, such as an e-mail message, how can I trust his advice in another?" was just a ridiculous example of intellectually bankrupt moral high-mindedness. And I have an editorial background. So how to highlight the fact that a typo or three doesn't mean the writer doesn't care, or that the message will be lacking?

Although I haven't posted in a while - work-related stuff of which more later - I have been reading. And Hugh Macleod's post about Leo Burnett and Microsoft is perfect. And contains a typo. Do I care? Nope. Do I think HM cares? A pin-prick to his professionalism at the most. But disrespectful?

As Hugh's post states: "One world ending, a new world just beginning, and the people caught in the middle not liking either side of the deal, much." The CiB is trying to reinvent itself. I hope they succeed because internal communicators need a professional body holding a torch for them. If the CiB doesn't sort itself out, it will become part of a lost world.

Never underestimate the value of occasionally revisiting first principles. When it comes to social media in business - aka Enterprise2.0/E2.0 - then here's a quick primer:

• Blogging - Debbie Weil video interviewed at BlogWorld Expo
• Wikis - new research on managing wikis in the workplace
• RSS - or really simple syndication

Take these basic ingredients and sketch out a strategy. If you need a pointer, then check this collaboration tools and technolgies video from BNet, and Dell's experience with social media after they 'stopped thinking like a customer'.

So, still playing catch up here. Put up the videos that I could remeber relating to what i am calling Really Simple Social Media. You have RSS, Wikis, Blogging, as well as the case for and (sort of) against Web2.0. Hope they help - i know i keep refering back to them at the moment!