Why E2.0 hasn't tipped - Part 4: Culture

Social media has not tipped because way too many corporations still have a top down, hierarchical approach to communications that is not conducive to allowing an inclusive conversation to grow. This despite my belief that:

• No culture can live if it attempts to be exclusive. (Ghandi)
• A culture is made - or destroyed - by its articulate voices. (Ayn Rand)

Since corporations get the internal communications their culture deserves, what elements of a corporate culture would give E2.0 traction?

1. Trust is a good start - if you trust your employees, let them open up and form a community. E2.0 will enable the internal 'market to converse again, as people tell one another the truth about products and companies and their own desire.' (Cluetrain Manifesto)
2. Innovative - you don't need to explain the strength of weak ties to a truly innovative company. [Update 06/10/07: Euan states The Obvious]
3. Efficient - show me a company that is proud of wasting time, effort, money.

As in most companies, the C-suite can set the tone for the culture across their corporation - whatever its size -  whether it's a CEO or a CIO.

E2.0 is not about the technology. It's about culture: connections, conversations and community.