Who should own internal social media?
Odd question posed by Ragan.
- Own as in who should start it? Anyone who has learnt what it is and thinks it's relevant, preferably someone in the internal communications team.
- Own as in maintain it? If it works and grows, then you need to speak to HR and IT. Get some community facilitators on board to help nurture the community.
- Own as in control the conversation/relationships? Shel Holtz says the employees that use it. That is, the community.
Social media internally or externally is not about ownership or the tools, but about the right culture of transparency and trust. Companies will adopt it if it is obvious there is a business benefit, and the learning curve (props Paul Adams) is steep and quick - and should be cheap.
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