SocialText organises social media for the enterprise

Michael Idinopulos writes that SocialText may have come up with the Facebook equivalent for the enterprise. It's SocialText people platform allows people to organise content around what their experience says about them rather than around people and relationships. It is in the flow and very much a part of everyday working life, and could be an answer to what is the killer app for E2.0.

The organisation of in-the flow content is vital. Seth Godin points out in What happens when we organise?: "Wikipedia works because so many contributors figured out how to self-organize into a group that produced something far more useful than a traditionally organized document."

Techcrunch underlines that the organising ability of SocialText is simple and compelling: "For a lot of enterprise employees, having a single dashboard with secure company information alongside fun or useful outside services on a single dashboard is exactly what they need. It also makes SocialText the center of a worker’s day, which means they far less likely to ever lose the customer."

If Facebook is the social media frontpage, has SocialText delivered the front page for business?