Social media fought the law and...

A couple of recent posts from Niall Cook and Ragan show that free speech does have a price.

First, Niall warns seeders and buzz marketers that from May 26, the Consumer Protection from Unfair Trading Regulations Act comes into force in in the UK. The Act will hit those:

Falsely claiming or creating the impression that the trader is not acting for the purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.

Over at MyRagan (registration required), Jeff Dunsavage writes that SAP is being sued for $100m for failing to deliver an `out-of-the-box integrated end-to-end solution that increases...effectiveness.' The buzzwords sit at the heart of the claim from Waste Management.

The two examples are from different continents, one online and one in the real world, but both go to trust and transparency. Essential for social media to grow. Don't be stupid.