Second Life. Why?

Because the whole interweb will be three-dimensional sooner or later, says Shel Holtz. He goes on to say, in pretty much the same way that blogs should not be assessed by the number of comments, Second Life success should not currently be judged by avatar numbers. Oh, and incomplete facts! This coming off the back of a recent Wired article, which had been preceded by a similar write-up in Brandweek.

Like Shel, I am no cheerleader of Second Life, though I do have an avatar and an introduction to Second Life video on this blog. But If blogs are only now normalising in the corporate sphere, then there are many other social media systems that companies should be thinking about before Second Life is put on the table. Could it get any more real than that?

Update: Check this recent Scoble thread out about the value (or not) of some of the current crop of social networking systems.