Is your CEO Steve Ballmer in disguise?

It seems as if Microsoft CEO Steve Ballmer just doesn't understand social networking. Robert Scoble - former Microsoft employee and co-author of Naked Conversations - covers the issue deftly. His thoughts may remind you of your boss. Here's one quote from Ballmer reported in The Times:

"I think these things [social networks] are going to have some legs, and yet there’s a faddishness, a faddish nature about anything that basically appeals to younger people."

Yet Ballmer, who will never live this down, may not be quite so naive, says Matthew Ingram, given Microsoft's recent talks with Facebook and what happened to eBay/Skype.

While Ballmer plays dumb, the likes of Yahoo are making real progress.