Bad pitch. Good opportunity?

Shel Holtz was sent a pitch for a social media release from a company that didn't read around enough to appreciate his experience on the subject.

So is the PR industry's (lack of but growing) experience of social media the bridge between what's happening in the real world and evidence that social media is more than just Gen Y's plaything? (speaking of which - this video is proof that all companies need a 14-year old on their communication team!)

A working group has been looking into optimising the social media release for almost a year now, and because a successful release brings together all of the elements of social media, and because some companies are wont to fund PR spend more easily than internal communication spend, maybe this is the open door for communicators to push on.

The PR industry is making sure they are everywhere those who need to access the release expect them to be. And what communicators should be focusing on is being everywhere their employees expect them to be.