What's your Enterprise2.0 alibi?
The latest edition of Management Today describes social networking sites as the 'latest interent craze', but they are here for good. Yet big companies are not listening and so are fading. And fast. As Seth Godin points out, it (almost) always happens this way.
So what's the management of today's excuse for not using, say Facebook? Enter fear, uncertainty and doubt, aka FUD.
- The fear is the company will screw up. They might. Wal-Mart did, yet picked itself up and tried again. Quickly. Mind, even a specialist can get it really, really wrong.
- Uncertainty comes in the form of not knowing what to do. Join the club! But there's a lot of good, solid tips out there for getting something rolling. The impact may be a little like a donut!
- The doubt is will it add any value? Well, look at Ernst & Young's Facebook page and you decide.
So what's the corporate alibi? As Nassim Taleb says in The Black Swan: "We do not spontaneously learn that we don't learn that we don't learn."
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Hi Rob, appreciate your modesty, but blogging as the MD of Melcrum - the self-titled 'expert in all aspects of internal communication' - could vicariously lead to higher expectations about your level of knowledge on internal communication.
My comment was related to this line in your post: "As artificial as it sounds, I would prefer to use Facebook for friends, and then a niche site like The Communicators' Network to meet my business networking needs."
My issue was that this was, artificial or not, a whopping plug and unnecessary. Not least because readers (I'm a member) would already have been aware of TCN as they were reading the post. The list of business networking platforms could also have been longer - and still include TCN - so as to be a little less blatant and a little more useful.
Re Facebook for business – the actual technology is irrelevant as strategy follows structure. Businesses need to be everywhere their employees are. And the largest Facebook adoption rates are from white collar workers over 30. This may jar with some comments to your post, which statistically are from a very skewed audience profile.